Cookies Policy | Alliance Medical Group

About this policy

This policy explains how Alliance Medical Group Limited (“Alliance Medical Group”, “we”, “us” or “our”) uses cookies and similar technologies on alliancemedical.com.

This policy applies only to alliancemedical.com. Other Alliance Medical websites have their own cookie and privacy policies.

Cookies are small files placed on your computer, tablet or mobile device. They help us operate the website, understand how it is used and measure the effectiveness of our online campaigns.

Strictly necessary cookies are used automatically because they are required for the website to operate. If you select Accept all, we will also use analytics and marketing cookies. If you select Reject non-essential, these cookies will not be used.

For more information about how we use personal information, please read our Privacy Policy.

Strictly necessary cookies

These cookies support essential website functions and cannot be switched off through our cookie preference tool.

Strictly necessary cookies
Service	Cookies	Purpose	Duration
Alliance Medical	Cookie preference record	Remembers the cookie choice you make	Up to 12 months
Cloudflare	`__cf_bm`	Protects the website from automated traffic and security threats	30 minutes
Webflow	Website session cookies	Supports essential website functionality during your visit	Session

Analytics cookies

Analytics cookies help us understand how visitors use the website so that we can improve its content, usability and performance. They are only used if you select Accept all.

Analytics cookies
Service	Cookies	Purpose	Duration
Google Analytics 4	`_ga`, `_ga_*`	Measures website traffic and how visitors use the website	Up to 2 years
Microsoft Clarity	`_clck`, `CLID`, `_clsk`, `ANONCHK`, `MR`, `MUID`	Helps us understand page navigation, clicks, scrolling and website performance	`_clck` and `CLID`: 1 year; `_clsk`: 24 hours; `ANONCHK`: 10 minutes; `MR`: 7 days; `MUID`: 13 months

Marketing cookies

Marketing cookies help us measure our online campaigns and understand which communications bring visitors to the website. Where enabled, they may also help advertising platforms recognise previous visitors and measure or provide more relevant advertising.

They are only used if you select Accept all.

Marketing cookies
Service	Cookies	Purpose	Duration
Google Ads	`_gcl_au`, `_gcl_aw`, `IDE`, `NID`, `ANID`	Measures advertising clicks, campaign performance and conversions	`_gcl_au` and `_gcl_aw`: 90 days; `IDE` and `ANID`: 13 months; `NID`: 6 months
Meta Pixel	`_fbp`, `_fbc`, `fr`	Measures visits and conversions from campaigns on Facebook and Instagram	Up to 90 days
LinkedIn Insight Tag	`bcookie`, `bscookie`, `UserMatchHistory`, `lidc`, `li_gc`	Measures LinkedIn campaign performance and supports audience matching	`bcookie` and `bscookie`: 1 year; `UserMatchHistory`: 30 days; `lidc`: 24 hours; `li_gc`: 6 months
Microsoft Ads	`_uetmsclkid`, `_uetvid`, `_uetsid`, `MUID`, `SRM_B`	Measures Microsoft advertising performance, clicks and conversions	`_uetmsclkid`: 90 days; `_uetvid` and `MUID`: 13 months; `_uetsid`: 1 day; `SRM_B`: 1 year

Third-party services

Some cookies are provided by third parties. These providers may receive information such as cookie identifiers, browser and device information, page visits and website interactions.

Further information is available in the privacy policies of Google, Meta, LinkedIn, Microsoft, Cloudflare and Webflow.

Managing your cookie preferences

When you first visit our website, you can either Accept all cookies or Reject non-essential cookies. Strictly necessary cookies will remain active because they are required for the website to operate.

You can change your choice at any time by reopening Cookie Settings on our website.

Contact us

If you have any questions about this Cookie Policy, please contact us.

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